For Every
Athlete.
Nike's mission is to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
From a waffle iron to
the world stage.
Blue Ribbon Sports
Phil Knight and Bill Bowerman found Blue Ribbon Sports with $1,200. They sell Onitsuka Tiger shoes from the back of a car at track meets across Oregon.
The Swoosh Is Born
Graphic design student Carolyn Davidson creates the iconic Swoosh for $35. Nike is officially named after the Greek Winged Goddess of Victory.
Air Jordan Changes Everything
Nike signs rookie Michael Jordan for $250K/year. Air Jordan 1 launches, reaches $100M in Year 1 sales — the most successful athlete endorsement in history.
"Just Do It" Launches
The "Just Do It" campaign launches, growing Nike's North American market share from 18% to 43% in a decade. Three words that defined a generation.
Core Values
Innovation
Four new platforms in 2025 alone — Aero-FIT, Air Milano, Nike Mind, and Project Amplify. We never stop solving problems for athletes.
Every Athlete
Bill Bowerman said: "If you have a body, you are an athlete." Nike builds for beginners, Olympians, and everyone in between.
Authenticity
Real athletes, real performance, real results. No marketing fluff — just products that make you better at what you do.
Sustainability
Over 1 billion plastic bottles recycled annually. 30% carbon emission reduction. Moving toward zero waste and zero carbon by 2030.
The world's greatest athletes wear Nike.
200+
Sponsored athletes & clubs globally
LeBron James
Basketball — Los Angeles Lakers
"Nike has been part of my journey since day one. The innovation never stops."
Sha'Carri Richardson
Track & Field — 100m Sprinter
"When I lace up my Nikes, I know I'm wearing the fastest shoes on earth."
Cristiano Ronaldo
Football — Al Nassr
"Nike understands what athletes need at the highest level. Pure performance."
Protecting the planet for the next generation of athletes.
Nike's Move to Zero initiative commits to zero carbon and zero waste — because sport has no future on a broken planet. Every Nike product you buy is part of the solution.
1B+
Plastic bottles recycled annually into Nike threads and Flyknit shoes
30%
Carbon emission reduction achieved through recycling programs
2030
Target year for zero carbon emissions and zero waste operations
90%
Of Nike footwear manufacturing scrap diverted from landfill